The next step is to turn each topic and/or sub topic into an article. I am not a proponent of article marketing; this course is NOT about that. However, if you are going to do a good job with your video, you must map out what you are going to say ahead of time. Each main topic could be a short article of about 400 to 500 words. Each sub topic could be a short article of about the same length. I am thinking ahead, here.
The first question to be answered is, “Why write it all out?” There are at least two reasons:
- Have you driven a boat or a riding mower and tried to go in a straight line from point A to point B while looking around to enjoy the view? If you don’t fix your eyes on something specific in the distance, you will wander all over the water or the lawn, whatever the case may be! You simply will NOT go in a straight line without a goal in sight 100% of the time. The same is true in video creation. If you don’t write it all out, and you turn on your camera and begin to talk, you will find yourself stuttering and stammering and wandering off topic more times than you would care to believe. If the subject matter is written out, you can record exactly what you want recorded and have very little or no editing after you are finished. That’s reason #1.
Reason #2 is even more exciting. These short articles can be used as print documents for any number of content forms for your use after the video is completed. You could use them as articles to post on article sites, use them as a blog post, compile them as an E-book, or use them in your email campaigns! Each topic/sub topic in this course could be a stand-alone video for use in ad campaigns, email campaigns or any number of other uses. This course will be packaged together in a sequence designed for learning the system, but do you see how that I could easily have 20 small videos and the same number of articles to use in many different applications?
I am going to show you in the following training videos how to turn these little ‘articles’ into videos. But first, let me say that you need to write them as if you were sitting at the kitchen table explaining your topic to a friend. Don’t get carried away with big words that you wouldn’t use in a normal conversation. Don’t try to impress anyone, just deliver your message in a normal conversational tone that will come across in your writing. Say only what needs to be said; don’t try to come up with 500 words if the topic doesn’t warrant it. Someone once told me, “When the soap runs out, stop rubbing!” It’s a horrible thing to hear someone talking when they have absolutely nothing to say!
Here’s another thing that is terribly important when doing any kind of writing. Make sure that you check your spelling and grammar! I have bought numerous PLR articles and E-books that were just horrible when it comes to the use of the English language. It doesn’t matter whether or not English is not your primary language, make sure that the grammar is correct and that the words are spelled correctly. Your writing is NOT being graded by an English teacher, but most people who read a paragraph with errors in it automatically assume that the content of the document is poor because the quality of the writing is poor. That may not be the case at all, but that is the perception.